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Home >> Consumers >> Research

Consumers: Research

The following research and surveys address consumer incentive programs.

Table of Contents

Build Customer Goodwill With Promotional Products
Summary of Articles/Studies

Build Customer Goodwill With Promotional Products

Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople. This study, completed by Baylor University in 1992, involved a textbook publisher sending 4,000 educators either: (1) a pocket calculator plus a letter, (2) a lower-priced highlighter pen plus a letter, or (3) a letter only.

Published by: Promotional Products Association International

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