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IPC White Paper Outlines “New Rules of Engagement”With competition high and employee retention and customer loyalty at all-time lows, the need for companies to create an emotional engagement with employees, channel partners, and customers has never been greater. That’s the message delivered in a recent white paper, “Going One-on-One: The New Rules of Engagement,” sponsored by the Incentive Performance Center (IPC). Study Shows Overall Incentive Marketplace Is Still GrowingA total of $46.1 billion was spent by U.S. companies on incentive travel and merchandise in 2006, according to the Federation Study 2007: A Study of the Incentive Merchandise and Travel Marketplace, sponsored by the Incentive Federation and conducted and prepared by GfK, the fourth largest marketing research organization in the world. Tradeshow Professionals Say Promotional Products Drive Booth TrafficHow do tradeshow professionals draw crowds to their booths? To find out, the Promotional Products Association International (PPAI) surveyed tradeshow professionals and meeting planners at the TS2 tradeshow in Washington, DC. |
Employee Lifetime Value Gains Attention with New ResearchRecent research sponsored by the Forum for People Performance Management and Measurement and the Performance Improvement Council of the Incentive Marketing Association underscores the link between Employee Lifetime Value (ELTV) and Customer Lifetime Value (CLTV). IMA Survey Asks Why End Users Don’t Attend Industry Trade ShowsFor the last two years, the Trade Show Task Force of the Incentive Marketing Association (IMA) has explored ways to make incentive field trade shows more valuable for end-user buyers. In late 2007, the Task Force retained Harris Interactive Inc., a marketing research firm, to conduct a survey to determine why end users who registered for the Motivation Show did not attend. Nine Out of Ten Real Estate Agencies Use Promotional ProductsIn an industry facing tremendous pressure, how do real estate agents market themselves to gain an edge? The results of a recent survey by the Promotional Products Association International (PPAI) of attendees at the most recent National Association of Realtors Expo in Las Vegas suggests that nine out of ten realtors use promotional products as part of their marketing efforts. |
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IRF Invitational Features Networking and RoundtablesThe IRF Invitational, sponsored by the Incentive Research Foundation (IRF), is the preeminent networking event in the motivation and performance improvement industry, and celebrates its 15th anniversary in Nassau/Paradise Island from May 28 to June 1, 2008. IMA Executive Summit Will “Unlock the Vault”The Incentive Marketing Association (IMA) will hold its 9th Annual Executive Summit, “Unlock the Vault,” from July 27 -30, 2008, at the Fairmont Copley Plaza in Boston. The event promises to be an important networking opportunity, and the educational program will be cutting-edge, pragmatic, and targeted to industry needs. |
Research Attributions: 1. A Field Study of the Impact of a Performance-based Incentive Plan," (Journal of Accounting and Economics, Vol. 21, April 1996), Rajiv D. Banker, Seok-Young Lee, and Gordon Potter. 2. International Society of Performance Improvement in a study entitled: "Incentives, Motivation, and Workplace Performance." 3. Professor James A. Oakley study, Linking Organizational Characteristics to Employee Attitudes and Behavior - A Look at the Downstream Effects on Market Response & Financial Performance. 4. Motivation Strategies, Fall 2005, Power in Numbers: Motivation Starts to Add Up for Wall Street, By Brendan Coffey
